10 online dating mistakes
Mail Chimp is free up to 500 subscribers if money is tight at the start, and you can build from there. But at the very least you do need to know what your aims (goals) for your business are, who you’re marketing to, and what makes you different from everyone else out there. How many of them have you actually worked through step by step? Ebooks, courses, videos and all the other teaching methods are great, as long as you utilize what you’ve learned. People who take action on what they’ve learned are rare.Once you’ve lost a visitor they’re gone forever — along with every person they may have referred you to. You’ll chase the latest online marketing guru and technique, flit from this to that and wonder why nothing seems to work for you. You’ll learn more in your first twelve months of actually running your business and putting yourself out there than you will from any number of books, courses and videos.Someone comes to your site, looks around, reads some posts, and then leaves. I’m amazed at the number of small businesses that don’t have a way to capture visitor details — their names and email addresses.Sure, they liked it and intend to come back and read some more — but they never do. They’re losing customers and making life harder for themselves.
You just seem like one of those people who wears sunglasses on the tube. A lot of people fill the “about me” section on their dating profile with complete nonsense. But they probably have a lot of really meaningful tattoos and a Moleskine notebook. It’s like a straight woman including a banana-eating picture on her profile. What makes you think those are good templates for actual communication with someone you fancy? It’s an online marketing paradox that the more you narrow your niche, the more successful your marketing will be. The only problem here is that your online presence (and therefore, your business) looks cheap.Have a look at who you’re aiming at now and ask yourself if it’s a demographic or a real niche. should take care of that if you outsource to the lowest bidder. You can get freebies from Vistaprint, why pay money for a designer and printing? And the overall impression visitors and potential clients get is that you’re (a) broke, (b) cheap and (c) unprofessional.Every web visitor, every person you speak to, every twitter and Face Book contact. Women over 40 are not a niche, neither are men after retirement.
They’ll know, without you telling them, exactly how you regard your business. Work at Home Parents (mums, dads, or both) are not a niche. Those are all demographics — and they’re all groups that I’ve seen people try to market to.
What are some of the warning signs that your attitude may suck? So what’s the problem in your niche, and how are you going to solve it?